MARKETING PORTFOLIO

MARKETING PORTFOLIO

MARKETING PORTFOLIO

CASE STUDY:

Content Marketing

ROLE:

Digital Media Team, Student Communications Group

FOCUS:

Content Strategy, Video Production, & Audience Engagement

Cover
Cover

Tufts Admission

overview.

As a member of the Digital Media Team within Tufts Admissions’ Student Communications Group, I planned and produced recurring content that introduced prospective students to campus life and university resources. My work included Instagram Reels, Jumbo Talk blogs, day-in-the-life videos, student takeovers, interview-style content, and an Early Decision series.

challenge.

Admissions content needed to remain consistent throughout the academic year while presenting an authentic and engaging view of the Tufts student experience. The challenge was to manage multiple formats and deadlines while creating content that answered prospective students’ questions and felt native to each platform.

CONTENT STRATEGY

CONTENT STRATEGY

I participated in weekly team meetings to brainstorm content ideas, discuss upcoming priorities, and plan posts around the admissions cycle. I also analyzed trends and engagement data across Instagram, TikTok, and YouTube to refine content topics, formats, and platform strategy.

I participated in weekly team meetings to brainstorm content ideas, discuss upcoming priorities, and plan posts around the admissions cycle. I also analyzed trends and engagement data across Instagram, TikTok, and YouTube to refine content topics, formats, and platform strategy.

CONTENT CREATION

CONTENT CREATION

I produced recurring Instagram Reels and Jumbo Talk blogs highlighting student life and campus resources. I also filmed and edited day-in-the-life videos, supported student Instagram takeovers, and created series-based content such as Mini Mic interviews and 73 questions.

I produced recurring Instagram Reels and Jumbo Talk blogs highlighting student life and campus resources. I also filmed and edited day-in-the-life videos, supported student Instagram takeovers, and created series-based content such as Mini Mic interviews and 73 questions.

outcome.

The videos and blogs I produced reached more than 50,000 viewers. My work helped Tufts maintain a steady pipeline of student-led content and gave prospective applicants a more relatable view of campus life, resources, and the admissions experience.