Works

MARKETING PORTFOLIO

CASE STUDY:

Product Marketing, Social Media, & Motion Graphics

ROLE:

Marketing & Sales Intern

FOCUS:

Audience Repositioning, Product Messaging, & Content Strategy

Markit AI

overview.

Markit AI is an audience monetization platform that helps creators, brands, and businesses build an owned text audience and generate revenue through direct communication. During my internship, I worked across product marketing and social media, helping broaden Markit’s positioning beyond individual creators while developing content that increased awareness, explained the product, and showed how customers use it.

challenge.

Markit’s website messaging focused primarily on creators, while its social channels relied heavily on office-humor content. Although the humor performed well and attracted viewers, the overall brand did not clearly explain the product or show how businesses could benefit from it. The challenge was to expand Markit’s target audience and introduce more product-focused content without losing the entertaining posts that supported reach and engagement.

PRODUCT MARKETING STRATEGY

I audited Markit’s website, social channels, and competitors to identify gaps in its positioning and messaging. I helped shift the company’s story from a creator-focused tool to an audience monetization platform for creators, brands, venues, and recurring-event businesses. I also redesigned the landing page and rewrote its copy to communicate product features, business use cases, and customer benefits more clearly.

SOCIAL MEDIA STRATEGY

I developed a more balanced content strategy that combined awareness-driven entertainment with product education and customer storytelling. I retained selected office-humor content because of its viral potential, while introducing educational carousels, feature-focused motion graphics, creator interviews, and content demonstrating how Markit supports audience growth, engagement, and monetization.

CONTENT CREATION

I created more than 30 graphics, short-form videos, carousels, and motion-design assets across Instagram, TikTok, and LinkedIn. For Creators x Founders, a Markit subsidiary that hosts community events, I filmed and edited event recaps showing Markit being used as the event platform. I also conducted interviews about how creators use Markit and supported the CEO’s TikTok through video editing and content strategy.

outcome.

My work strengthened the connection between Markit’s product positioning and social presence. The redesigned landing page expanded its appeal to brands and businesses, while the updated content strategy balanced entertainment with product education and customer stories. Across Instagram and TikTok, content I created increased Instagram engagement by 60% and generated more than 100,000 views.