MARKETING PORTFOLIO

MARKETING PORTFOLIO

MARKETING PORTFOLIO

CASE STUDY:

Brand Marketing, Social Media, & Graphic Design

ROLE:

Social Media & Fundraising Chair

FOCUS:

Social Media Strategy, Website Redesign, & Digital Fundraising

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Delta Psi Sigma

overview.

Delta Psi Sigma’s Boston chapter is an Asian-interest sorority with more than 50 members focused on sisterhood, cultural awareness, community service, and philanthropy. As Social Media and Fundraising Chair, I managed the chapter’s digital presence across its website and social channels, creating content that supported recruitment, member engagement, fundraising, and overall brand visibility.

challenge.

The Boston chapter needed a more consistent digital identity and a clearer way for prospective members to learn about its community, values, and recruitment process. Its content also needed to engage current members while promoting events, philanthropy, and fundraising initiatives.

BRAND & CONTENT STRATEGY

BRAND & CONTENT STRATEGY

I developed a more consistent visual style and produced more than 50 graphics and videos for recruitment, events, member highlights, philanthropy, and chapter announcements. I reviewed engagement trends to refine content topics, formats, and messaging for the chapter’s Instagram audience.

I developed a more consistent visual style and produced more than 50 graphics and videos for recruitment, events, member highlights, philanthropy, and chapter announcements. I reviewed engagement trends to refine content topics, formats, and messaging for the chapter’s Instagram audience.

WEBSITE REDESIGN

WEBSITE REDESIGN

I redesigned the Boston chapter’s website to improve navigation, strengthen its visual identity, and make recruitment information easier to find. I reorganized the site around the needs of prospective members while creating a clearer and more cohesive introduction to the chapter.

I redesigned the Boston chapter’s website to improve navigation, strengthen its visual identity, and make recruitment information easier to find. I reorganized the site around the needs of prospective members while creating a clearer and more cohesive introduction to the chapter.

https://boston-deltas.squarespace.com

FUNDRAISING STRATEGY

FUNDRAISING STRATEGY

I led digital fundraising campaigns by creating promotional content, coordinating member participation, and communicating each initiative’s purpose through social media. The campaigns supported the chapter’s philanthropy and community programs.

I led digital fundraising campaigns by creating promotional content, coordinating member participation, and communicating each initiative’s purpose through social media. The campaigns supported the chapter’s philanthropy and community programs.

outcome.

My work increased Instagram engagement by 40% and created a more cohesive digital presence for the Boston chapter. The redesigned website improved access to recruitment information, while fundraising campaigns generated more than $1,000 per campaign.